ORANGE COUNTY, Calif., Feb. 7, 2012 — OCTANe, the thought leader on driving technology job growth and wealth creation in Orange County, has selected Fleishman-Hillard International Communications as its integrated communications agency of record. The partnership is intended to grow awareness of OCTANe among business stakeholders throughout Orange County and in technology hubs across the country.
Building on OCTANe’s vision of “Fueling Innovation in the OC,” OCTANe and Fleishman-Hillard are developing a strategy to reach key audiences about the merits of the organization and gain visibility for the capital and resources that fuel technology growth in Orange County. Fleishman-Hillard will manage an integrated program, which will include strategic communications, media relations, social media, and business-to-business campaigns.
“We’re pleased with what we’ve accomplished at OCTANe to date but know there is plenty more opportunity for our growth within the Orange County community and to further solidify our position as the facilitator of investment and resources,” said Matthew Jenusaitis, president and CEO of OCTANe. “We also want to elevate recognition for Orange County’s innovation ecosystem in key technology and investment hubs across the country. Our partnership with Fleishman-Hillard gives us a locally based team with the national and global communications resources that can help us reach our next-level goals.”
Della Sweetman, senior partner and general manager, Fleishman-Hillard Southern California, said: “Orange County is among the most diverse high-tech economies in the country, with leading research institutions, a well-educated workforce and a solid foundation of top technologies headquartered in the area. We’re delighted to be able to formalize a partnership with OCTANe to demonstrate the organization’s value to current and future stakeholders and to highlight business opportunities in Orange County.”
Opened in February 2011, Fleishman-Hillard’s Orange County office offers full-service communications to clients in the technology, healthcare, corporate services, clean technology/green energy, and financial services sectors.
Celebrating its 10-year anniversary in 2012, OCTANe connects people and ideas with capital and resources to fuel technology growth in Orange County. Its members represent Orange County technology executive leaders, entrepreneurs, investors, venture capitalists, academicians, and strategic advisors, all working together to fuel innovation in the OC. The organization has helped over 120 companies receive more than $217 million in investment and equity exits, enabled over 500 companies to connect via the LaunchPad accelerator, and annually welcomes more than 7,000 people to its programs and events. Over 2,000 business leaders throughout the Orange County region are OCTANe members. For more information, visit www.octaneoc.org.
Fleishman-Hillard Inc., one of the world’s leading strategic communications firms, has built its reputation on creating integrated solutions that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard website at www.fleishmanhillard.com.
Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.
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