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OFI Building Blocks: Creating Relevant Brands
Date
2/04/2010
Time
11:30 AM - 1:00 PM
Location
DevicePharm
2100 Main Street, Suite 250
Irvine, CA 92614
Description
This program is currently sold out. Program details can be viewed below:
Defining and developing your brand – it’s more than just a name
When most companies, especially early stage companies, consider their brands they think about picking a really cool name and then check branding off of their to-do list. But a brand is so much more than just a name. To be valuable to customers, investors, and potential partners, your brand has to be relevant. This DevicePharm presentation will provide a guide to creating company and product brands that are not only relevant, but provide differentiation, energy, leverage, and clarity as well.
Featured Speakers:
JON HERMIE, MBA – President
Jon Hermie serves as DevicePharm’s President. He’s a graduate of the University of Iowa and the Kellogg School of Business at Northwestern University.
Prior to joining DevicePharm, Jon held positions as Chief Operating Officer and Executive Vice President of a healthcare marketing firm specializing in celebrity-based public relations, advertising and Internet media. Jon directed campaigns for companies such as Pfizer, Guidant, Merck, Aventis, Tenet Healthcare, Inamed, Genzyme, Aspect Medical, and the Pharmaceutical Research and Manufacturers of America.
Previously, Jon was a member of the start-up team at Luminant Worldwide, a firm delivering Internet based business solutions for healthcare and financial services firms. In addition, Jon has served as a marketing consultant with Deloitte Consulting where he practiced strategy, marketing and financial consulting for several years.
William C. “Clay” Wilemon is Chief Executive & Chief Strategy Officer of DevicePharm, Inc. He established the company, originally known as Health Communications, Inc., in 1990.
Clay is a graduate of Vanderbilt University and has over 20 years of experience in healthcare marketing with medical device and pharmaceutical companies as well as hospitals, medical groups and managed care organizations. Prior to 1985, he worked in marketing with the Frito-Lay division of PepsiCo.
Clay has provided strategic marketing counsel to three publicly traded companies during their start-up periods. In addition, he was co-founder and a Board Member of HealthyMe.md, an Internet-based health information company that is now part of the Challenger Corporation.
Clay has been a speaker on healthcare marketing around the nation and has been a guest university lecturer. He’s the founder of the Third Day Media Foundation, serves on the Capital Campaign Board for the new Eye Institute at the University of California, Irvine, and is President of South Coast Youth Basketball. In years past, he has served on the Board of The Children’s Museum of Memphis and the World Cataract Foundation.
OCTANe Members & Sponsors: Free
OCTANe Next: Free
General Public: $25
Sponsored By: DevicePharm, Pacific Life Foundation, OFI
Contacts
OCTANe Members & Sponsors: Free
General Public: $25
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